Undecided what the technical UX time period is perhaps, however I’ve been utilizing the time period “bifurcation” to elucidate again to purchasers what they’re asking. This is the crux:
Touchdown web page must current two choices; Content material hub (major objective) and Buying expertise (final objective).
The content material hub is the place a person can devour completely different media sorts and have interaction with the “model”, ultimately ending up within the procuring expertise at their time of want.
The procuring part of the web site exists on separate URL.
What’s the perfect expertise for this? Couple ideas:
- Create an preliminary wall the place the person make the selection. This appears
jarring and sudden. May deter customers from going additional. However the
selection is apparent and apparent.
- Convey the customers into the content material hub expertise and create a approach for
customers to “select” to buy (utility nav hyperlink, promo on the web page,
and many others.).